
What is a Deepfake: Understanding AI's Most Deceptive Technology
A deepfake is artificial intelligence technology that creates manipulated videos or audio recordings, making people appear to do or say things they never did. There are two main types: video deepfakes that alter appearance and audio deepfakes that clone voices.
Video deepfakes use AI to replace someone's face or body in existing footage, often combined with imitated or cloned voices. Audio deepfakes specifically manipulate voices and are frequently used in scams, like fake emergency calls from family members requesting money.
Potential harms of deepfakes include:
- Spreading false information and propaganda
- Damaging personal reputations through fake compromising content
- Enabling cyberbullying and harassment
- Facilitating financial scams
- Creating abusive content targeting minors
Key ways to protect children:
- Have regular conversations about deepfake technology and online safety
- Teach critical thinking skills to identify manipulated content
- Set appropriate parental controls and boundaries
- Encourage responsible digital citizenship
- Show how to verify information sources
- Maintain online privacy and limit sharing personal images

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Spot potential deepfakes by looking for:
- Unnatural movements
- Inconsistent audio/video quality
- Claims that seem too good to be true
- Unusual behavior from known figures

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