Unicorns of Love, the European League of Legends team known for its distinctive pink jerseys and unconventional approach, has secured a groundbreaking sponsorship deal with Billy Boy, the world's second-largest condom manufacturer.

This marks the first partnership between an esports team and a condom brand. Billy Boy's logo will appear on player jerseys throughout 2018, and the companies will collaborate on promoting safe sex awareness among fans.

Johannes Zerger, Billy Boy's brand manager, emphasized the natural fit between the brands, noting that "Unicorns are not only the sexiest team in Esports" but also possess valuable influence to educate their fanbase about safer sex and responsibility.

While unique, this isn't the first adult-oriented sponsorship in esports. Previously, YouPorn attempted partnerships with established organizations and fielded teams in Dota 2 and Counter-Strike: Global Offensive. They're now planning a comeback with their own tournament series called Nutaku.

The partnership aims to help Unicorns of Love fans learn about protection both in League of Legends matches and in real life, combining gaming culture with important sexual health education.

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