Marvel Rivals has achieved something remarkable that recent MCU movies haven't - making lesser-known characters into fan favorites. The game has successfully transformed C-list characters into compelling heroes that players genuinely care about.

Characters like Jeff the Landshark, Galacta, Squirrel Girl, and Luna Snow have gained significant popularity through the game, similar to how the MCU elevated the Guardians of the Galaxy from obscurity to stardom in 2014. Players are now actively requesting these characters appear in live-action projects.

The game's multiverse storyline allows NetEase Games to incorporate thousands of Marvel characters. Upcoming additions include both well-known heroes like Blade, X-Men, and Deadpool, as well as lesser-known characters such as Hit-Monkey, Angela, and The Hood.

Marvel Rivals' success in character development extends beyond gameplay, inspiring players to explore both classic and new comics. With continued support through live-service content and quality updates, the game has proven it can turn even unexpected characters like a talking shark into mainstream successes.

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