TakeTakeTake, a fantasy chess project turned app, aims to revolutionize chess viewership by transforming it into a dynamic spectator sport. With $3 million in pre-seed funding and backing from chess legend Magnus Carlsen, the company is making bold moves in the competitive gaming space.

CEO Mats André Kristiansen, known for creating Norway's only unicorn startup, brings both business acumen and gaming experience to the venture. As an avid chess fan and former player of classic strategy games, he sees unique potential in chess as a modern spectator sport.

The platform emphasizes three key innovations:

1. Team-based competition to create more engaging narratives and relatable stars
2. Enhanced spectator experience with simplified visualization tools
3. Commentary aimed at casual viewers rather than grandmasters

The TakeTakeTake app offers:

• Live commentary and game analysis
• Interactive "guess the move" features
• Player profiles and favorites tracking
• Unique awards like "Most Valuable Piece"
• Professional portraits and sleek visuals

While the platform has shown promise, challenges remain:

• Content consistency needs improvement
• Legal restrictions on paywalling moves
• Competition from traditional chess media
• Uncertainty in the evolving chess landscape

The company's vision extends beyond traditional chess presentations, aiming to create a "Premier League or Champions League" format that makes the sport more accessible to casual fans while maintaining competitive integrity.

With 11 dedicated staff members and recent additions like David Howell as host and chess expert, TakeTakeTake is positioning itself for long-term growth in both digital and traditional chess spaces.

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